The $14 Billion Man: Why Nike Lost NBA Superstar Stephen Curry to Under Armour

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TrueHoop Presents: How Nike lost Stephen Curry to Under Armour - ESPN

How did Under Armour sign Stephen Curry instead of Nike or Addias? - Quora

LeBron James's Deal With Nike Becomes Contract for Life - The New York Times

Under Armour is on an insane endorsement deal hot-streak

Stephen Curry Joined Under Armour After an Embarrassing Nike Presentation

Where Steph Curry's potential lifetime contract ranks among major endorsements – NBC Sports Bay Area & California

Report: Under Armour, Golden State Warriors star Steph Curry near $1 billion endorsement deal - Baltimore Business Journal

You Won't Believe How Nike Lost Steph Curry to Under Armour!, News

Stephen Curry Joined Under Armour After an Embarrassing Nike Presentation

Stephen Curry Reveals How His Two-Year-Old Daughter Convinced Him to Sign With Under Armour in 2013 - EssentiallySports

Under Armour Locks Down Steph Curry For Life - Sneaker News