Firms new to Boston team up with local institutions to tap resources, generate goodwill in community – Boston Herald
General Electric inks deal to put logo on Boston Celtics jerseys
It's Electric! Celtics Sign Jersey Patch Deal With GE, Becoming Third NBA Team To Do So
Report: Celtics To Add General Electric Logo To Jersey, Announcement Expected Wednesday - CBS Boston
Boston Celtics and General Electric announce jersey sponsorship - CelticsBlog
Under Armour Brings Together the Next Generation of Basketball Stars at Elite 24
Bulls sell jersey space to optical company — and the results are a blur
Boston Celtics to add General Electric logo to their uniforms: Reports - CBS News
A Celtics player perfectly sums up team's new jersey ad: 'I like free money