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Shout out to the Big Baller Brand (BBB). They were a failed company, but they tried it on their own with no partnerships and less money then Koon-Ye : r/theJoeBuddenPodcast

Big Baller Brand sued over missed payments for hats, t-shirts - Sports Illustrated

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50 years of hip-hop history: Los Angeles : NPR

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NBA: How the Big Baller Brand is trying to disrupt the entire sneaker industry - ESPN